Among their many other responsibilities, perhaps the most important role event organizers play is ensuring people come to their events.
While this isn’t the easiest thing to do, it’s certainly not impossible. There are ways to ensure your event has a registration rate that’s through the roof, making it a resounding success!
Be Creative With Your Announcements
If your event will feature a guest speaker(s), build up the excitement amongst your potential attendees by revealing the information in little bits over time. For example, you could provide hints about who it may be by citing some of their work, or revealing certain features of their face (like their eyes), without showing the entire thing.
This will create a general buzz surrounding the event on social media and other platforms, helping you reach more and more people.
Take a look at the portfolios of some of the big event companies in Dubai. These companies are experts at attracting huge crowds with their creativity, and you could find some ideas for your announcement.
Make Sure People Are Aware Of Registration Deadlines Early On
Start marketing the event well ahead of time, and make sure you mention the registration deadline in all of your social media posts and flyers. Encourage people to register early by including incentives within the registration process.
These incentives could include reduced prices for the first week of registrations, or a small goody bag for those that finish the registration on the first day. Remember, you have full creative freedom here. Use it!
Conduct Giveaways
Nothing brings an event more attention from the masses than a free giveaway of tickets or merchandize. Use this to your benefit!
You can announce a lucky draw for a t-shirt (or any other product) signed by the guest speaker(s). The entrants in the lucky draw would be all those who registered for the event. This is a great way to ensure more people take notice and get themselves registered.
Be Active On Social Media
Share behind the scenes footage of the event space being prepared. This can include videos and pictures of everything from the location being set up, to footage of the guest speaker talking about the event.
Make sure you include small clips of the organization team. This helps your attendees develop a bond with the team, and makes them more comfortable, which in turn helps get your event more notice.
It’s also great if you can set up polls on social media to ask people if they’re excited to be able to meet the guest speaker(s), and what kind of questions they may have for them. It’s all about making the people feel like they’re a part of the process.
Hire Professional Help
Get in touch with one of the event companies in Dubai. The professionals at these companies have been in the business for years, and have contacts in the city’s biggest industries.
Not only will they take over most of the management work, freeing up a lot of your hassle, their industry contacts will mean people take notice, greatly increasing your registration rates.
