Top 7 Ways To Harness The Power Of Social Media For Your Event

Event marketing includes multiple options and channels, including email, print media, and social media. Unlike other straightforward platforms, social media offers a wide range of possibilities to choose from. Social media provides cheap marketing with no territorial constraints. The whole world is just one click away!

But the question is how to build an event social media strategy that is optimized on all fronts?

If you want your event to be successful, you must include the use of social media in your event campaign. However, the strategy needs to be focused, which targets potential attendees, people who are actually attending, and those who wish they could be part of the event and will participate next time.

To make it easier for you here, we have broken down the social media strategy into three parts: before, during, and after your event.

When do you think attendees post on social media the most? Probably during the event, right? Well, not really because almost all of these attendees talk about the event on social media platforms days and even weeks before the event.

In that case, here are a few top brands experts recommended tips to market pre-event on social media.

Give people early bird discounts and set deadlines for 20% or more off on registration. Nearly one of ten posts on social media are about ticket sales, so use call-to-action words, so people register more. You can also create social media contests for VIP access giveaways and discounts.

You can also go with user-generated content, for example, every person who registers gets a personalized promo code that they can share with their friends and get discounts on tickets. This way, you empower the attendees and turn them into influencers and marketers on social media.

Almost a week before the event, start building up anticipation on social media through tweets, snaps, and posts. Tell people to be ready to meet their role models and celebrities. When you are days away from the event, reveal your line-up of special guests, or their teaser videos to increase excitement.

For example, you can post countdowns to your event and ask your speakers and special guests to share sneak peek on their social media profiles to create a buzz and excitement among people. It helps create a personal connection with potential attendees and increases online engagement.

The majority of online social media posts are during the event. These include Facebook posts, Instagram live, Snapchat stories, and Tweets. Another interesting fact is that almost 80 percent of these posts are multimedia. So what’s the takeaway? It means you can harness this opportunity by hosting a photo-worthy event.

People like to take photos, especially when they are dressed up for an event. So what you can do is that you can either provide them with unique photo booths or carry out your event theme in such a way so every part of your venue can become a backdrop for Instagram and Pinterest lovers.

For example, you can easily go with a Great Gatsby theme with black ties, lavish décor, and flowing gowns. It can be easily incorporated into your event even on a lower budget due to simple gold and black color palette. People love themed events, and the more they love the event, the more they will post pictures on social media. It is recommended to consult event companies in Dubai to get your perfect theme down to single detail.

If your event includes speakers and discussions, just like in a conference or a fundraiser, then it is best to live stream your event on multiple social media platforms and, most importantly, on YouTube. You can also tweet famous quotes during the discussion to encourage sharing and engagement.

For more coverage, you can also use hashtags and tag the speaker. Consistency and time are of the essence here because you want your posts to align with content in real-time. So use tools like Canva or get assistance from event management companies regarding this task.

Create online chatrooms and polls to interact with your audience. For example, create online polls asking people what they want to hear more about from the speaker by providing them with certain options. Here again, your twitter poll has to be in real-time. This way, you can incorporate your attendee’s questions in discussions

At this stage, your live event is over with; however, it does not mean it ceases to exist online. Although the volume of after the event posts are less, it doesn’t mean your event can skip this part. Here is how to continue after the event.

To keep the conversation alive, ask people about their feedbacks through tweets, Facebook posts, and Instagram. Share your positive feedback, but don’t ignore negative ones. Respond to negative feedback by thanking them for their honesty and promise to take into account their feedback in their next event. This shows responsibility on the part of your brand. You can also give out discounts to increase brand loyalty.

Follow-up is a great way to keep interaction open with your attendees and clients. You can do that by either sending them follow-up emails or a follow-up survey to give their feedback and recommendations on the event. It is essential for generating business, increasing sales, and foster brand loyalty.

Using social media platforms for event marketing requires a careful blend of art and science. You need to be able to understand your target audience to influence them. Event marketing takes time and effort, so don’t waste your time struggling with the use of social media and consult event company in Dubai for increased attendance at your next event.

Don’t underestimate the power of social media and leverage the opportunity to host a successful event.