Ways to achieve alignment between your event marketing and sales team!

While the rivalry between the marketing and sales team is much older but their alignment is crucial to improving business revenue and performance.

Events being a form of marketing strategy in the UAE offer you a better prospect to generate leads and this lead is further utilized by the sales team to produce revenue.

The essential factor that generates revenue and leads from events is the coalition between sales and marketing within an organization.

Thus, when sales and event marketing are synchronized they can bring you a huge ROI, enhances business productivity and growth.

It would be a beautiful thing indeed!

Compiled below are some of the ways in which you can achieve collaboration between sales and marketing teams in planning corporate events Dubai as a marketing strategy for your brand’s promotion

Although sales and marketing are fraternal twins if your company does not recognize them as distinct entities with different needs, it can frustrate people within those departments.

And consequently, they will not produce your desired output.

So, the first and foremost thing is to identify both teams as a different and valuable asset of your organization.

The next step is to halt the rivalry between both departments. You need to bring both on the same table to discuss upcoming events and set rational targets for them.Most importantly, let them speak and value their aspirations.

As both departments have a crucial role to play in your business productivity, you cannot ignore either of them. Instead, you need both on the same platform.

For which you must facilitate their one to one meetings to discuss different strategies.

Don’t forget that your marketing team has to sell your corporate events Dubai in a way that helps in active leads generation.

Then your sales team has to utilize that lead generated by your marketing team to generate revenue.

So, both teams in order to synchronize their goals must meet up regularly and take part in open discussions.

Another way to achieve commonality of purpose is to create a feedback loop. Each side should report and give each other feedback.

This is critical to discuss better prospects that work.

Event marketing teams should be flexible to change their strategies likewise sales team should be open to diversifying the way how they follow up the leads generated from an event.

Acknowledgement is vital to keep up the morale of your team. If your staff is working hard and with passion, they will lose its zeal and fervor with the passage of time.

As a company owner or manager in the UAE, you must know how to keep your employees motivated.

You must acknowledge both the event marketing and sales team distinctly to make them work with the same ardor.

You can represent your sales professionals in front of your potential clients or publish a blog post under the name of your event marketing staff.

Simply put, corporate events Dubai have the prime purpose of generating leads for your sales team. So, both your sales and event marketing team has one common goal that is revenue generation. And, their alignment is critical to help you get there.